We evolved the face of the brand. We started working with different designers. We started working with different photographers for the Moncler image, and then marketing campaigns.
The show was one part of a global festival Moncler Sale called Mondo Genius - a five - city presentation of collaborations with the eleven designers who, under Moncler's Genius program, bring their runway edge to the brand's puffy performance wear. Jonathan Anderson showed a short film directed by Luca Guadagnino in Milan, for example, while Veronica Leoni hosted a concert with Solange on New York's Upper East Side. Williams created a film with Teezo that debuted on Saturday, focusing on the "dystopian uniform," as the designer put it, that he has continued to evolve for Moncler.
Asked if there was anything in particular he wanted to stress about the collection, Fujiwara said: "Honestly, I want to say thank you to Moncler. I really wanted to do this as a monochrome collection, and a lot of other things, and they understood. So I would say thank you for the understanding.
Anderson has approached fashion and design in our at - home year with a marked sense of wonder. Where many others seem wrung dry of ideas and frazzled, Anderson almost can't keep up with his own output. When we spoke over Zoom on the morning of his JW Anderson fall 2021 collection launch, he was shuffling papers across his kitchen table, explaining it's his brief moment of pause before jetting off to finish up Loewe's fall 2021 show.
Craig Green understands that the importance of having "this idea and feeling translate to what is found in store" too, and so he funneled the collection's aesthetic and technical innovations into commercial jackets and knitwear featuring elements and fabrics that mimic details from the show collection. "I have always loved opposing ideas and the tension between two extremes, so exploring the ideas of heavy and light in this collection helped to push the development process further," Green says. "I think of a Moncler jacket in a similar way, something that has a solid looking form but actually is as light as air." Two models in particular, the "Glenard" (a bulbous double - hooded white cotton jacket) and the "Halibut" (an oily black matte nylon jacket with vertical channel quilting) call to mind the envelope - pushing shapes of the show pieces but www.monclersoutlets.com wouldn't look too out of place on your daily commute.